Reed Matthews
Founder, Creative Technologist, Artist Management.
Fighting habituation, championing artists.
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Co-founder of a new format of physical music.
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Co-founder of an artist management company, over 1B streams and Billboard #1's.
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Help to lead Coachella’s mixed reality program debuting hardware and software products and capabilities with Meta, Snap, and Niantic.
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Founded an artist services company, directly responsible for over 3.5B streams.

American Dogwood

Coachella Innovation Mixed Reality Lead

Executive Producer / Line Producer

Coachella Innovation Mixed Reality Lead

Totem's Debut at Coachella 2024

Executive Producer / Line Producer

Coachella Innovation Mixed Reality Lead

Executive Producer

Executive Producer

Coachella Innovation Mixed Reality Lead

Executive Producer

American Dogwood

Executive Producer

Coachella Innovation Mixed Reality Lead

Coachella Innovation Mixed Reality Lead

Coachella Innovation Mixed Reality Lead

Self-funded School Supplies Charity

American Dogwood

Executive Producer

Executive Producer