Reed Matthews
Founder, Creative Technologist, Artist Management.
Fighting habituation, championing artists.
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Co-founder of a new format of physical music.
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Co-founder of an artist management company, over 1B streams and Billboard #1's.
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Help to lead Coachella’s mixed reality program debuting hardware and software products and capabilities with Meta, Snap, and Niantic.
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Founded an artist services company, directly responsible for over 3.5B streams.
American Dogwood
Coachella Innovation Mixed Reality Lead
Executive Producer / Line Producer
Coachella Innovation Mixed Reality Lead
Totem's Debut at Coachella 2024
Executive Producer / Line Producer
Coachella Innovation Mixed Reality Lead
Executive Producer
Executive Producer
Coachella Innovation Mixed Reality Lead
Executive Producer
American Dogwood
Executive Producer
Coachella Innovation Mixed Reality Lead
Coachella Innovation Mixed Reality Lead
Coachella Innovation Mixed Reality Lead
Self-funded School Supplies Charity
American Dogwood
Executive Producer
Executive Producer