Reed Matthews

Founder, Creative Technologist, Artist Management.

Fighting habituation, championing artists.

Index:

  • Smart Vinyl (founder): A new format of physical music

  • Coachella Innovation: Led Coachella’s mixed reality program debuting hardware and software products and capabilities with Meta, Snap, Niantic (2022-2024)

  • W-RLDS (co-founder): A new realities lab and research firm.

  • Artist Management: Partner in an artist management company, 200M+ streams, NMFs, Top 50 Global Viral(s).(2018-2023)

  • AVONNI (founder): A music video production company, directly responsible for over 3.5B streams. (2017-2022)

  • Street Signs of Change: (2020)

  • Quinn Matthews, Daniel Kelly, Abas Pauti, Shaboozey, Jake Herman, Clay Dirkse, Paul Russell, James Mackel, Jackie Dunnett, Sam Schoonover, Ryan Cenicola, Eric Wagliardo, Alexandria Rowan, Sam White, Jameson Thomas, Andreea Magdalina, Kevin McMahon, Noelle DeAngelis, Steven Taylor

  • Coachella, Meta, Snapchat, Niantic, Universal Music Group, Warner Music Group, Sony Music Group, Universal Pictures, Netflix, EMPIRE, Top Dawg Entertainment, AWGE, 88rising, AMIRI, Toyota, Ledger, The Hundreds, Nike, Red Bull, BLACKPINK, A$AP Rocky, Dillon Francis, Greta Van Fleet, Marshmello, Young Thug Yung Gravy, Chief Keef, T-Pain, Wiz Khalifa, Rich Brian, Conan Gray, Tobe Nwigwe, Becky G, Slushii, Jauz, Playboi Carti, Flo Milli, Coi Leray, Smooky Margielaa, Mustard, Tinashe, Alexander23, $NOT, bbno$, …